If you’ve been part of this family for a while, you’ve probably already heard some of my Instagram horror stories - like that time 70% of my content disappeared off my feed for weeks with zero response from IG as to what happened. Or that other time 10% of all IG users, myself included, were locked out of their accounts days. As someone whose business lives mostly online, it was terrifying to be disconnected to my community. I had no way to show up for them. It was the wake-u
Morning sunshines - I know today is definitely different than usual, especially as we adjust to our new normal. Whether your job has you working from home for the foreseeable future, you’re teaching virtual classes from your living room, or you’re taking a beat to figure out how you want to best adapt and move forward through these changed times, you’re probably feeling all sorts of WTF’s right now. And even though life, aka CV19, is throwing us tons of stressful and uncertai
Hands down the biggest request I’ve received in the past few days is for information on starting online and/or virtual training. It’s been a pretty equal split of those who already wanted to incorporate online training guides and remote training into their business models. For others, it’s about creating a supplemental stream of revenue while fitness studios are mostly closed. There’s two perspectives to approach this from - short term and long term goals. Short-Term Goals: p
Fun fact - Business taxes in many states, including California, are due a month earlier than the April 15 deadline (March 15, I’m ready for you!). The reasoning behind it is entirely rational - business owners who carry their business’ profits/losses need to know what those $$ are to report on their personal taxes - but it doesn’t make it any less daunting or stressful when you’re in it. Unless you’re prepared. Which you know I am. And now you will be too. Below are some of m
There are three ways I see businesses show up on social media - showing, service or selling. It’s really important to understand each one, why each is important for your business, when to turn it up or tone it down, and most importantly - how to balance all three to ensure your business thrives. WHAT ARE THEY? Showing: this is me sharing my life with you. I’m showing you what I’m eating, how I’m working out, or what I’m wearing, how I’m handling a business issue. There’s litt
I’m an attorney, business coach for fitness and wellness professionals - and your biggest cheerleader!