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Where fitness and wellness professionals learn the proven formula to instantly start, grow, and scale their businesses.

Fitness Business Formula is the only implementation program of it's kind that not only teaches you the exact step-by-step formula to turn your fitness career into a thriving business - but how to do it on your terms, within your existing schedule, and at any stage of your career.

Before I Tell You About This Life-Changing Program, Let's Talk About Who This Is Really For...

📚You're a visionary with no shortage of ambition and understand that the fitness + wellness industries are changing; you want to get ahead of it.


Fitness Business Formula is for you if you recognize that our industries are evolving and you want to make sure that you evolve with it (or ahead of it!), so that you can serve your clients and community even bigger and better than you already are. You’re up for new challenges and learning new things; you know that you, your business, and your goals are worth it.

📚 You’re a successful and seasoned fitness professional who is ready to take the next step in your business, but you aren’t quite sure what that is. Once you put your finger exactly on it though, you're ready to leap!

Fitness Business Formula is for you if you’re a fitness or wellness professional with an amazing idea, but not quite sure what to do next to start getting there. You’re excited to learn more about starting and growing an organized, thoughtful, impactful, and converting business so you can share your magic with the world…and make some well-deserved money doing it!

📚You've been trading time for money, training client after client, and you’re ready to build a business that can impact infinitely more lives.  

You have a consistent schedule and solid book of business. It’s fine (or maybe it’s better than fine!) and you’re making great money. But you’re drained, you want to take a vacation (or weekend off!) without worrying that you’re losing out on too much money, and you feel like you’re stuck in a cycle. There has to be a better way of doing things. It has to be easier than this, right?!

📚 You are ready to work less, create more, make more money, stop trading your time for $ on someone else’s terms, and do it all whenever and wherever you want! 

You're here to keep the momentum going. You're here to scale your business, impact infinitely more lives, spread your magic for bigger and better sales…but you’re not sure how to do that.

... to sum things up real quick:


Fitness Business Formula is for YOU if you have a coaching, membership, or service based business – AND it's also for owners of product-based businesses. 


You're in the right place and I'm going tell you exactly how Fitness Business Formula will give you the tools, inspiration, and unparalleled support on your journey to creating, growing, and scaling your fitness business. 









Honed in on who you are as a brand and who your ideal clients are (so we can make sure that you're working with them and not just anyone!)

Clearly identify and price the products and services you offer, in line with your brand identity and your client's needs. 


Created a system for your business finances so you can easily invoice clients, accept payment, maximize business expenses + write offs, and minimize business taxes. 

Protected your business from legal liabilities and determined what legal agreements you need to have in place to run the business more efficiently and give you the peace of mind that your hard earned worked is covered

Gotten your business website set-up with what matters most, and not waste time or money on what doesn't. 

Started growing your email list by leveraging your expertise and helping solve an issue that you know your ideal clients are facing. 

Connected with your existing and ideal clients online through social media and newsletters (on your terms!)

Learned my special system for getting it all done yourself (for now), while still watching your bank account grow. 

By the end of this program

you will have:



“Working with Danielle was the best decision I made! She was always approachable when I had questions or concerns”

Colleen Dalton-Petillo owner of CDP Fit

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Enroll In Fitness Business Formula Today 


5 modules of game-changing, studied at your own pace, and lifetime access to the material. 


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I’m Danielle.

I’m an attorney, business coach for fitness and wellness professionals, and your biggest cheerleader.

In my past life as a full-time attorney I existed in a hyper-competitive, unsupportive, ‘sink or swim’ environment. I had no direction, no mentor, and frankly, no hope that I could have a career I loved and be happy.

Fast forward a few years I left my seriously awful firm job and found myself back to my athlete roots as a fitness instructor (that’s a long story for another day) struggling again with having a career that could fulfill me physically, mentally, emotionally, and for my future self.

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So instead of just pitching myself as a great instructor, I approached studios as an instructor who also had a business, legal and operational background - and I could help them get their shit in order to bring in more money, make clients happier, and operate smoother. I then found myself on the investor and ownership side of fitness studios, growing and scaling brands, training trainers, securing financings for multiple locations, and building communities. 

I knew I had found my passion. Now I just had to make my own business out of it for me.

I started small, writing Liability Waivers and Membership Agreements, and quickly grew my online business to a full-service legal, business and operational consulting company for fitness professionals. It grew quick, felt organic and authentic, and I never looked back. But in looking forward I knew I needed tons of help to make this viable. 

I needed help with processes so I found great coaches, learned a ton, implemented their wisdom, and kept growing. And let me tell you - I had NEVER professionally had anyone just tell me what to do to make shit work, and I loved it. It was the direction, help, support and guidance I have been looking for my entire professional career. And so I’ve committed to doing the same. 

There’s no big secret to building a success online business. There’s a process. It’s tried and true. It’s been done by me, by the giant coaches, and by everyone in between. 

The difference with me is this - I want to teach it to you. I want to give you a playbook, day by day, play by play, of what you need to do to make it work. No BS, no fluff, no back pocket info I’m saving for the really high paying clients. Because it’s simple - if you win, I win. We win together. So why wouldn’t I want to give to you the playbook to win? 

Together, with my clients, we’ve implemented this process to achieve consistent 5-figure months, 6-figure years, launch thriving online platforms and training programs, land highly sought after and well-paid brand partnerships, and ultimately grow their business that they’ve been dreaming of. 

Together, I’m going to show you how to have the business you want and deserve, without the constant anxiety, overwhelm, exhaustion or frustration.

I got your back. So, see you there?

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"Because of Danielle...December [2020] was my best month yet, and, as a treat I bought a new laptop and Pilates chair. A treat/investment for my business and it's good for taxes. If it hasn't been for you, I wouldn't be thinking so strategically. So thank you!" Riki Shore, owner Pilates with Riki

"Danielle is simply the best!  With her extensive knowledge of the laws, as well as working in the fitness industry herself, I knew I was in good hands.  I would highly recommend Danielle to anyone,” Cory Henson, co-owner, Winsor Choza Pilates

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“Thank you for everything. Your voice Your energy. Your insight….for being unapologetically you and helping me step into my power It’s literally [freaking] priceless. It’s honestly refreshing to finally feel connected to a coach who gets it, and who’s REAL and who genuinely cares.”, Carolina Barton, owner Sweat + Thrive Collective


What is Fitness Business Formula? (FBF)

FBF is a 5-week business-changing learning experience designed to take the guess work out of your growing and thriving online fitness and wellness business.

Why should I join FBF?

Because you are ready to take your business to the next level! You have goals and you want to achieve them faster! And you want to do this without feeling exhausted all the time, or just plain burned out.

Because financial, locational and creative freedom are real! Instead of getting anxious or upset trying to figure it all out, let me help you. You don’t have to do this alone or without a roadmap.

How much time do I need to commit to FBF to make it work?

I get it - you are busy with a full-time job, family, commute, getting in your own workouts, maintaining a social life and wanting just a *second* for yourself. I designed this course so that you can work through it even if you’re hard-pressed for time. It doesn’t matter what your schedule is like; if you can set aside at least 2-hours per week you will be able to find your way through it. Even if you can’t start right away, you want to pace it out , or you need a week or two to deal with life - reserve your spot NOW and go at your own pace! All lessons inside OBB are available online at your convenience, for as long as your need them.

I really only want to learn about one (or a few) of the topics in the course. Can I purchase those modules separately?

Modules cannot be purchased individually, and here’s why. You might want information on just “x” because that’s where you are struggling, and maybe you’re feeling good in other parts. But this course is giving you not just what you WANT to hear, but what you NEED to hear. And because you don’t know what you don’t know, you might not know what you need to hear to be successful across the board.

After FBF there’s a chance I will release variations of the modules individually for purchase.

But don’t forget that you’re getting over $4200 worth of value for only $400. The investment is certainly worth the return here.


Here are the weekly modules so you can understand what we’re going to tackle.

🌟Week 1: Who are you and who do you serve?

Goals: Set a goal for the outcome of your efforts in this course; identify your ideal client and their needs, problems, hopes and goals; define what specific products/services you are going to offer that will fix their problem; start to craft a brand identity.


 🌟Week 2: Getting down to business: entity formation, handling business finances, setting up your website to train online.

Goals: Nail down the business, financial + legal, technical side of things. Decide if you need to/should open an LLC or corporation; how you’re going to manage your finances; how to keep track of everything so you’re maximizing write-offs; get your website roughly online (or at least a landing page) and get it set-up to schedule classes, accept payment, and start growing your email list.

🌟Week 3: Legal and Operational Liabilities; Implementation Week

Goals: learn what legal agreements and systems you need to have in place for a legally compliant business (oh- and one that doesn't keep you up at night stressed out!). This week's content is lighter than others so you can work through and implement the information you've learned. This week I'm hosting TWO office hours to ensure all of your questions get answered and you start getting some much deserved wins!

🌟Week 4: Digital Marketting made easy via your email list: starting it, growing it with lead magnets, nurturing it through newsletters.

Goals: Speaking to your Ideal Clients ‘out there’ through email marketing, free downloads (lead magnets, freebies), using your social media channels to grow your business and reach; the tech stuff simplified; how to use free programs to grow your list initially.

🌟Week 5: Client engagement, retention, and growth through social media; putting it ALL together 

Goals: Ready for more client engagement and more confidence on social because you have actual ideas of what to post and how to show up?! I got you. And then we'll tie it all together by overcoming the mental hurdles holding you back; work on time management to do ALL the things, and tie up loose ends that might be holding you back. 




🏆 Lifetime access to 5 weekly learning modules; total value $2000

🏆 Weekly workbooks and handouts that allow you to follow along the learning module, provide weekly action items for your business, and course specific resources; total value $400

🏆 FBF discounts on legal and operational agreements for your business; total value $200 minimum



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