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Honing in on your Magic Numbers

Quick - what are your magic numbers? You know - those numbers declaring how many hours a week and week you’re willing to work, the amount you charge, and how much you’re going to make this year. If you’re not sure what your numbers are, or where to even start - good news, you’re in the right place. Your THREE Magic Numbers are: 1 - How much money you are going to make this year. 2 - How many hours a day/week you’re going to work. 3 - How much you need to be charging for produ

Holiday Proofing Your Business, 2020 edition

I know it might be sacrilegious to talk about *the holidays* before Halloween, let alone Thanksgiving, but I’m a planner AND a business coach, so planning for the holidays, and your success through them, is kinda my thing. The simple truth is: unless you’re in retail or food + beverage, the holidays tend to be the slowest time of the year, and this year we’re adding the pandemic into the mix. This means: Your client’s time is even more limited. Your client’s spending + budget

5 Things Business Owners Must Do in Q4

Pumpkin spice season. Sweater weather. Not summer. We all have different names for the last 3 months of the year, but in the business world they are just Q4. These last 3 months are when I press down on the accelerator to hit all of those goals I set for 2020, and I tend to do the same with my clients. There’s no shame in the hustle here! We all have revenue targets to hit, and personal finish lines begging us to be crossed. We’re setting our businesses up for the rush of fal

Terms and Conditions, Privacy Policies, Liability Waivers - Making Them Work For YOUR Business

Earlier this summer I wrote a blog about what your online business realistically needs to get up, running, booking clients and accepting payments. Nothing crazy, complex or expensive. No comparison games to those who may be building something a little bigger or more technical than you. Because remember, you’re talking to the girl who is a firm believer that your website really only needs to have a few things for your business to be successful. But lately I’ve been getting ton

My Top Resources to Pivot, Grow, and Expand Your Business and Reach

Fam - there is nothing I love more than a good list. I love making lists, I LOVE checking things off to-do lists, and I love reading “10 Best” or “Top Things” lists. It’s the Type A, organizational monster in me that finds information contained in a well-organized and thoughtful package is the best kind. And so as I was thinking of the best way to share SO many awesome resources with you, a list seemed like the only (and best) way. As you are face deep in navigating the great

Three Things Your Online Business Absolutely Needs

Whether you’ve taken your business online for now or for good, there’s a few things I need you to know. 1 - Your website doesn’t have to be perfect for your business to be successful. Seriously - go read this blog I wrote in May on the topic of what your website really needs. It might surprise you. And if you’re someone who’s let the thought of a website scare you from starting, there’s good news.. 2 - There are reputable services that can create you an affordable, customized

Managing YOUR Time - How to be an awesomely productive business owner

There’s enough to figure out when starting your own business. There’s the legal aspects, setting up your separate finances, figuring out payroll, and oh yeah, actually doing what you LOVE that allows you to even have a business to start with. Sound familiar? When I first started my business I felt like I lived in a never-ending to-do list, with not enough hours in the day and not enough hands (and brain power!) to get it all done. I also suffered from a major case of perfecti

PPP Loan Forgiveness - What You Need to Know to Get Your Loan Forgiven

Back in April we lived in this topic of federal relief under the CARES Act which provided stimulus funds to small business owners and individuals via the Payroll Protection Plan, Economic Injury Disaster Loan, Unemployment benefits, stimulus checks. Sole Props and Indp Contractors benefited from these stimulus plans as well. Today, June 30, hits a few milestones with respect to those federal reliefs that are worth revisiting. Today is the last day to rehire and restore wages

Reopening for Wellness Professionals, Creatives and Beauty Industry Pros - A Q&A to Get You Reopened

With businesses reopening across the board I’ve been getting to work with more and more wellness professionals, creatives and beauty industry pros like hair stylist, makeup artists, permanent makeup artists and estheticians. Lucky me! The considerations for these businesses reopening is different from fitness businesses, so I need to give these professions the love and detail they deserve, in a blog of their own. I’m putting together all of the common questions I’ve been gett

Reopening Fitness Studios - What do YOU Need to Know as an Instructor, Trainer, Owner and Client

Fitness studios across the country are starting to reopen, and we here in California got the word that our green light to reopen is coming very, very soon. With that news there’s been a buzz of excitement in the air...and also just a little bit of “oh shoot, what do I need to do now.” The good news is, there is loads of guidance out there. The bad news is, there’s too much guidance out there to know what’s right! So I have been pouring through the California Department of Pub

Setting Up Your Online Business, Pt 2 - Growing and Using Your Email List

Alright team, week two of my favorite topic - setting up your online business for success! I am so pumped by the momentum this topic has gotten in the last week, and hearing your stories about getting websites planned out, businesses planned and dreams realized. The reality of setting yourself up online is that it's a PROCESS. If you do it sequentially and correctly, you’ll have FAR more success than if you just try to wing it and piece it all together. I want you to know th

Setting Up Your Online Business - Pt 1

Top of my mind for the next TWO weeks - yup, that’s how important it is - is setting up your business online. I know you know this, but times have changed, and your business probably has too! It doesn’t have to be for the worst, it doesn’t have to mean less $$, and it certainly doesn’t include you going through Venmo comments to email Zoom links forever. Ya feel me? So let’s embrace this time to set up your online presence, the right way. Over the next two weeks we’re going t

9 Questions to Ask Yourself to Make Sure You’re Working With Your Most Ideal Clients

Bad news - you’re not a taco, you’re not for everyone. Good news - you are GUAC baby, you’re extra and you are worth it. Also - you don’t want to be taco. You’re not for everyone because what you have to offer is specialized, specific, and uniquely YOU. You don’t want to work with just any client that asks. So why are you saying YES to any client that comes your way? (I know, this year has been WILD, and sometimes we just have to say ‘yes’ because even pain-in-the-butt client

7 Ways I Manage My Time, Maintain Productivity, and Get $h!t Done

After I left my full-time law firm job I vowed I’d never again wear “business clothes” or work at a desk. I’d be a free spirit wearing sweatpants, sitting on the couch, and working with Bravo in the background, all while growing my empire. That fantasy lasted me all of a few days before I learned that 1) Bravo reality shows are way too compelling to be background noise, and 2) the couch is a terrible place to be productive at anything, except being unproductive and snacking.

My Golden Rules For Business (and in LIFE!)

My golden rule of life? Life’s too short to NOT eat the cookie! Dry shampoo is ALWAYS a good idea. And if you can’t tone it, tan it! (Kidding! Only kinda sorta. But really, always wear sunscreen fam) My golden rules in business for fitness professionals, fitness studios, online business coaches and creatives? Equally as simple and relatable. Ready to change your life and business in 5 simple steps? Here we go. 1. Timeliness Matters - Start and End On Time: To quote an old coa

Authorize Yourself: Breaking Past the Limiting Beliefs Holding You Back in Business (and Life)

Have you ever talked yourself out of something you thought was really great because that voice in your head told you it wasn’t? Have you ever held back from moving forward with something because someone else is doing something similar? Chances are you’re guilty of holding back in some way, at some time, in business and in life. It’s ok, we all are. Yours truly especially. But when it comes to running your business there are a few limiting beliefs that we need to put to bed, o

How to Anything-Proof Your Business

What’s the worst thing that could happen to your business and how are you preparing yourself? Seriously - stop reading and check-in with yourself for a sec. Last week my instagram account glitched and I temporarily lost 80% of my content. It was awful. I didn’t realize it was my worst nightmare until it happened. So much of my voice, my message and let’s be honest - my past year’s worth of effort was in those posts. If you just rolled your eyes or thought, ‘its really not a b

4 Things To ALWAYS Say ‘No’ to in Your Business

When you own your own business you want to say YES to everything, right? Yes to a little discount to land a new client. Yes to accepting free stuff because, who doesn’t love free stuff. Yes to unrealistic hours because that’s when clients can train. Yes when your gut says NO. You know what they say about your gut? It always knows what’s up! So it’s time to listen to it. Below are the 4 things I ALWAYS say NO to, and you should too. 1 - Discounts, Free Classes or Trades: It’s

4 Things To Do Today To Get More Clients

Let’s talk about INVESTMENTS for a minute. We can easily see the worth in traditional investments. Fitness and proper nutrition are great investments in your long-term health. Yearly trips to the dentist, eye-doctor or GP is necessary to make sure we’re all good. Getting your car regularly maintenanced is an investment in your car’s longevity. Renovating part of your house adds value if/when you decide to sell it. Rental properties, stocks, bonds, 401k plans...it’s all good s

The Power Of Saying "NO"

Earlier today I spoke on a podcast, Life by JMar, about the power of saying ‘no.’ As a fitness professional and business +performance coach, I’m in the business of pleasing and appeasing others. How can I help you? What can I do for you? And in doing that, I SO often say ‘yes’ to things I don’t want to do, I don’t feel comfortable doing, or that I know I shouldn’t be doing. Sound familiar? My unofficial resolution - STOP SAYING YES WHEN I WANT TO SAY NO. Stop saying to lunche

Honing in on your Magic Numbers

Holiday Proofing Your Business, 2020 edition

5 Things Business Owners Must Do in Q4

Terms and Conditions, Privacy Policies, Liability Waivers - Making Them Work For YOUR Business

My Top Resources to Pivot, Grow, and Expand Your Business and Reach

Three Things Your Online Business Absolutely Needs

Managing YOUR Time - How to be an awesomely productive business owner

PPP Loan Forgiveness - What You Need to Know to Get Your Loan Forgiven

Reopening for Wellness Professionals, Creatives and Beauty Industry Pros - A Q&A to Get You Reopened

Reopening Fitness Studios - What do YOU Need to Know as an Instructor, Trainer, Owner and Client

Setting Up Your Online Business, Pt 2 - Growing and Using Your Email List

Setting Up Your Online Business - Pt 1

9 Questions to Ask Yourself to Make Sure You’re Working With Your Most Ideal Clients

7 Ways I Manage My Time, Maintain Productivity, and Get $h!t Done

My Golden Rules For Business (and in LIFE!)

Authorize Yourself: Breaking Past the Limiting Beliefs Holding You Back in Business (and Life)

How to Anything-Proof Your Business

4 Things To ALWAYS Say ‘No’ to in Your Business

4 Things To Do Today To Get More Clients

The Power Of Saying "NO"

I'm Danielle!

I’m an attorney, business coach for fitness and wellness professionals - and your biggest cheerleader!

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