Danielle Stead Blanton

Hi, I'm Danielle Stead Blanton. I'm a business coach for fitness professionals, studio owners, bloggers, influencers and creative business owners. I coach HIIT and megaformer Pilates, and have owned, expanded, and invested in Los Angeles' best studios. In my past life I was a collegiate athlete and corporate attorney. I practiced corporate law for years before choosing to leave big law to start my own consulting agency, providing accessible legal and business services.


My transition from full-time attorney to a fitness business coach has been a journey, filled with bumps, detours and lots of unanswered questions. There was no ‘How-to’ book or resource, and a lot of what I learned was trial and error. Even after securing my first few teaching jobs, there was a huge learning curve - How do I elevate my career to the next level? How do I negotiate a raise? How can I make more money?

Am I going to trade time for money the rest of my life? When can I get my workouts in? The list was long, endless and unanswered. That list grew exponentially as I worked with numerous studios as a consultant and saw the larger challenges that studio owners faced. It became very clear to me that my role in the fitness industry was meant to be more than coaching classes.

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I have a unique background in corporate law and running businesses from the legal + operational side. I have run the day-to-day of a studio as an owner. I understand the finances as an investor. And I'm the trenches and on the mic as an instructor. What I'm saying is - I’ve learned so much in my experiences, and cannot wait to share this knowledge and insight with all of you.

  • Law degree from Loyola Law School, Los Angeles

  • Bachelor’s of Arts in Sociology and Spanish from the University of California, Santa Barbara

  • ACE certified Group Fitness Instructor specializing in HIIT, strength training and megaformer pilates classes

  • Schwinn and Equinox certified spin instructor

  • Seasoned marathon coach with the Leukemia and Lymphoma Society’s Team in Training

  • I am licensed to practice law in California and teach fitness wherever I go.



Danielle is simply the best! With her extensive knowledge of the laws, as well as working in the fitness industry herself, I knew I was in good hands. I would highly recommend Danielle to anyone needing legal services.
— Saul Choza, Owner Winsor Choza Pilates
As a small business owner I need contracts created and gone over from time to time. It was previously too daunting to try and find someone qualified to look over or create these on my budget or timeframe. Danielle has been so helpful and I am so grateful to have someone like her help me and my business.
— Kirk Smith, Owner, Schimmel Smith Art Publishing
There’s a quality to Danielle’s words that made me feel very confident. She was patient with me and took the time to explain things in a way that I could understand. The type of confidence I have in her can only come from someone you really trust.
— Robert Rea., independent hair stylist