Danielle Stead Blanton
Hi, I'm Danielle Stead Blanton. I'm a business coach for fitness professionals, studio owners, bloggers, influencers and creative business owners. I coach HIIT and megaformer Pilates, and have owned, expanded, and invested in Los Angeles' best studios. In my past life I was a collegiate athlete and corporate attorney. I practiced corporate law for years before choosing to leave big law to start my own consulting agency, providing accessible legal and business services.
My transition from full-time attorney to a fitness business coach has been a journey, filled with bumps, detours and lots of unanswered questions. There was no ‘How-to’ book or resource, and a lot of what I learned was trial and error. Even after securing my first few teaching jobs, there was a huge learning curve - How do I elevate my career to the next level? How do I negotiate a raise? How can I make more money?
Am I going to trade time for money the rest of my life? When can I get my workouts in? The list was long, endless and unanswered. That list grew exponentially as I worked with numerous studios as a consultant and saw the larger challenges that studio owners faced. It became very clear to me that my role in the fitness industry was meant to be more than coaching classes.
I have a unique background in corporate law and running businesses from the legal + operational side. I have run the day-to-day of a studio as an owner. I understand the finances as an investor. And I'm the trenches and on the mic as an instructor. What I'm saying is - I’ve learned so much in my experiences, and cannot wait to share this knowledge and insight with all of you.
Law degree from Loyola Law School, Los Angeles
Bachelor’s of Arts in Sociology and Spanish from the University of California, Santa Barbara
ACE certified Group Fitness Instructor specializing in HIIT, strength training and megaformer pilates classes
Schwinn and Equinox certified spin instructor
Seasoned marathon coach with the Leukemia and Lymphoma Society’s Team in Training
I am licensed to practice law in California and teach fitness wherever I go.